£262,284 Annual Revenue By Combining Socials Ads With Email Marketing
This men’s online clothing brand was experiencing volatile ROAS from their existing Meta ad campaigns, making their marketing spend unpredictable and hindering scalable growth.
Crucially, they had yet to tap into the high-intent customer base on Google Ads, limiting their overall platform reach and leaving significant revenue opportunities unaddressed. With a small team, they needed a partner to stabilise performance and unlock new channels
£97K
From Ad Spend
7.4
ROAS
£73K
Email Marketing
£262K
Total Revenue
The Solution
We Became the Strategic Growth Partner and Owned the Process
Messaging & Creative Direction
- Clarified brand values and ideal customer.
- Crafted ad messaging focused on emotions, benefits, and buying intent.
- Spoke to the “why” behind each product: gifting, meaning, self-expression.
Ad Strategy & Ongoing Optimisation
- Ran Meta ad campaigns with consistent weekly testing.
- A/B tested creative angles and audiences to improve performance.
- Adjusted copy, visuals, and headlines based on results..
Landing Page Testing
- Identified friction points in the funnel.
- A/B tested page layouts, headlines, and CTAs.
- Improved conversions without adding complexity.
Email Marketing & Retention
- Built automated Klaviyo flows (welcome, post-purchase, upsell).
- Ran monthly campaigns to re-engage and promote not only products but the brand and its founders.
- Grew lifetime value by driving repeat purchases.
Let’s Build a Marketing System That Actually Works for You
If you’re tired of wasting time, money, and energy on strategies that don’t convert we can help.
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