Creating compelling video ad content for social media advertising can be daunting, but it doesn’t have to be! This article will discuss essential tips to consider when creating video content for your social media campaigns. From understanding the different types of ads available to best practices in crafting compelling stories, these tips will help ensure your video ads are engaging and effective.

You don’t need production-quality videos.

It’s a common misconception that your video content must be of the highest production quality if you want to use it for social media advertising. While high-grade videos can help you stand out from the competition, there are other ways to create compelling and engaging videos without spending much money.

The key is to create authentic, creative content instead of worrying about perfect lighting or expensive equipment. It’s possible to make stunning and engaging videos with just an iPhone, good editing software (or editing on Instagram/TikTok apps), and some creativity. You don’t need Hollywood-level production values; you really need an understanding of your target audience’s needs and interests so that your message resonates with them.

By keeping these points in mind, you’ll be able to successfully create video content even without investing in top-of-the-line equipment and software solutions.

Use the correct sizing for each placement.

Video size varies from platform to platform, so it’s essential to be aware of the requirements for each one you plan on using. 

When looking at Meta (Facebook & Instagram), you need three primary placements to ensure your content fits:

Story & Reels: Must be 1080 x 1920

Feed: 1080 x 1080 or 1080 x 1350

Feed 2: If you create video content or images that are 1080 x 1350 you will need an image for specific placements like Instagram explore, Instagram Shop and Facebook articles. 

LinkedIn:

File Type: jpg, png, or gif

File Size: 5 MB

Horizontal / Landscape

**Horizontal images will deliver to both desktop and mobile

Minimum: 640 x 360 pixels

Maximum: 7680 x 4320 pixels

Recommended: 1.91:1 – 1200 x 628 pixels

Square

**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile

Minimum: 360 x 360 pixels

Maximum: 4320 x 4320 pixels

Recommended: 1:1 – 1200 x 1200 pixels

Vertical

**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop)

Minimum: 360 x 640 pixels

Maximum: 1254 x 2400 pixels

Recommended: 

1:1.91 – 628 x 1200 pixels

2:3 – 600 x 900 pixels

4:5 – 720 x 900 pixel

TikTok:

Video sizing should only be 1080 x 1920

Pinterest:

Pinterest recommends a 2:3 aspect ratio or 1000×1500 pixels. A greater aspect ratio could result in the image being cut off in feeds.

Catch peoples attention

When it comes to social media advertising, it is important to capture the attention of your viewers quickly. With people having short attention spans these days, you need to be able to grab their attention and get your main message or “hook” across in the first 3-5 seconds.  

It’s important to be mindful of how much time viewers have available. If the introduction to a video or the product explanation is too long, people may lose interest. 

When creating content, think about what will make people stop scrolling and click on your video. A strong headline can help draw in viewers and concisely explain what they’ll get from watching the video. Keeping elements short but engaging ensures that viewers stay interested until they reach your call-to-action at the end of your content.

Captions

With so many people consuming media through their phones, it’s essential to have captions on your video. Captions make your video accessible to those who have their phones on mute, as they allow someone to follow along without needing sound.

Recent studies suggest that 80 % of people keep their phones muted when watching videos. This means that you need to add captions to your videos to ensure you get all the potential viewers.

Adding captions to videos may seem like an additional step in the production process, but it’s worth taking the time!

CTA & Branding

After your content has thoroughly engaged viewers, they should be presented with an opportunity to take the next step, such as signing up for newsletters, following on social media or visiting a product page. By implementing this strategy, you will raise brand awareness and invite potential customers to continue their relationship with your company.

You can add calls to action in various ways, such as displaying text or images over the video content and instructing them on the next step. If there is a person in your video, they can point to your call to action.

When creating video content, adding branding at the end is an important step to ensure brand awareness. Branding at the end of your video can provide a lasting impression on viewers and help differentiate your content from others.

Conclusion

Video content is an effective way to promote your business or brand on social media. Understanding best practices and honing in on the right strategies will help you get the most out of it. Creating high-quality, engaging video content that resonates with your audience is essential. Also, take advantage of different platforms to reach broader audiences and achieve better results. Finally, don’t be afraid to experiment and find what works best for your business!

Are you looking for an expert to manage and optimize your social media ad campaigns? Look no further than Madison at Mad Social! With years of experience in the industry and expertise in all things digital, I am the perfect partner to help you navigate the complex world of social media marketing.