For female-founded ecommerce brands
Done-for-you FacebookInstagramTikTokPinterest ads and email marketing (from a team you can actually trust)
Your ads and email off your plate, run by the two specialists you actually talk to. Ready to hand your marketing over and know it’s in safe hands?
- More time
- More freedom
- More revenue
Our mission
We help women build successful ecommerce brands, without the typical agency BS.
Ads and email run as one system, measured in real numbers. It leads to results like these:
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£347,733 in Meta-attributed sales from £68,286 of ad spend, across three years with one skincare brand.
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+27% year-on-year growth in the revenue we drive for that same brand.
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£46,268 of email-attributed revenue in a single month for a UK fashion brand.
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0 → 17% of a beauty brand’s revenue now comes from email, built in our first 30 days.
What makes us different
Now you’re ready for an agency that actually cares about you, and your results.
You’ve tried doing it all yourself. Maybe an agency or two. Neither felt like safe hands.
You’re in the right place.
While other agencies chase vanity metrics, we run your ads and email as one system, measured in what pays your bills: revenue, profit, repeat customers.
Mad Social is built for female-founded ecommerce brands. Your account is run by Madison, a paid social specialist ten years deep who treats your budget like her own money.
It’s why clients stay for years in an industry where a few months is normal. Not because they’re locked in. Because it works.
Case study · Skincare 
2× turnover,scaled since 2023.
Dr. Storm came to us with no DTC engine. We built her full Meta and Klaviyo machine from the ground up and have run it ever since, measured on return, not impressions.
“You really feel like she cares. You don’t get that with other marketing services, believe me, I’ve tried them.” Dr. Judith Storm, Founder
What we run Social Advertising · Email Marketing · Shopify Optimisation
Dr. Judith Storm Founder · Dr. Storm Skincare · Partner since 2023
We already know how you got here
- You’re rushed off your feet running the business, and marketing is the job that always slips to 10pm.
- You’ve spent real money with an agency before and ended up with nothing to show for it. Maybe more than once.
- You’ve chased answers, watched the replies slow down, and then watched them go dark.
- You’ve winced at ads going out under your name that just weren’t you.
None of that is a you problem. You’ve been sold to by the wrong people.
Don’t take our word for it
Hear it from the brands we work with
Dr. Judith Storm
Founder, Dr. Storm Skincare
“You really feel like she cares. You don’t get that with other marketing services. Believe me, I’ve tried them.”
★★★★★
Melanie Romita-Mazzoni
Caledonia Lighting
“After much time looking for a way to help my boutique store I finally found the right person for the job!”
★★★★★
Megan Carter
Array Aesthetics
“Madison genuinely feels like another member of staff, constantly coming up with creative and fresh ideas.”
★★★★★
Alison O Hanlon
Publicity Loft
“If you’re looking for a partner who truly cares about your success, look no further. Madison at Mad Social went above and beyond to ensure my campaigns were successful, providing transparent insights and adjustments that made a real difference to the results.”
★★★★★
Pamela Harte
Array Aesthetics
“Madison has been indispensable in helping us grow our clinic to where it is today. Many of our clients directly reference her thoughtful emails as the trigger to book a treatment. She works so well with everyone she feels like another part of the team and someone I can rely on.”
★★★★★
Danielle Jordan-Taft
MY Clothing & Dollymix
“In my previous role as Marketing Director for two well-established children’s clothing brands, I brought Madison on to lead our advertising and email marketing strategy. Madison took full ownership of our paid ad strategy, which freed me up to focus on other areas of the business. We built a fantastic working relationship, and her results spoke for themselves.”
★★★★★
We’re building something a bit different here.
Growing female-founded brands is kind of our thing. But it runs deeper than ads and emails.
- Every brand we work with is female-founded. That’s not a positioning angle, it’s the whole point of the company.
- Flat monthly fee, no percentage of your ad spend, no lock-in. The only way we win is if you keep winning. That’s by design.
- The roster is capped on purpose. Small enough that we know your brand like it’s ours, because that’s the only way we want to work.
Who you’ll be working with
She gets your brand. He keeps you ahead.
Madison
Paid social & email — she runs your account
- Ten years running paid social for ecommerce brands, through iOS 14 and everything since
- Went out on her own and her old clients came looking to work with her directly
- Runs your ads and your emails herself — she’s the one in your Slack, not a junior with your logo in a spreadsheet
- And she’ll genuinely be more excited about your launch than you are
What you’re looking for does exist.
Boutique, personal, and built around your brand — with your evenings given back.
Boutique team, personal service.
You work directly with Madison and Peter, the two owners, and we keep the roster small enough that it stays that way. This is a relationship, not an account number — our longest partnerships are four years and counting.
Your ads and email, off your plate.
Paid social and email run end to end: strategy, creative, copy, reporting, all of it. It stops being the job you do at 10pm, and the time comes back to the business — or to your actual life.
Complete brand alignment.
We learn your voice and your visual world before anything goes out, and every ad and email gets your sign-off before it goes live. Nothing with your name on it will ever make you wince.
Say goodbye to stress over your ad strategy.
Say HELLO to peace of mind and increased revenue.
We don’t believe in vanity metrics, lock-in contracts, or ROAS screenshots that never match your Shopify. (You’ve seen enough of those.)
Our secret is no secret. We take your ads and email off your plate, and we do them really well.
When you hire Mad Social, you get the two owners hands-on, with expertise in:
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Paid Social Ads -
Email Marketing -
Creative & Copy -
Strategy & Reporting
It comes down to something simple
Are you ready?
You built a brand worth marketing. We market it like it’s ours, and show you the real numbers as we go. You run your business. We run your growth.
- The call is a fit check, not a pitch. If ads aren’t the right move for your brand yet, we’ll tell you that on the call — for free.
- Month-to-month from day one. No lock-in, no leaving hoops. We keep clients by being worth keeping.
- No bait and switch. The two people on the call are the two people who’d run your account — the same two on this page.
She gets your brand. He lives in the numbers. Your growth, in safe hands.
Book a Clarity CallFree, 30 minutes, no obligation.
Not ready to talk yet? Find out where your store’s leaking revenue — 15 questions, 3 minutes. Take the scorecard →