UK-Based Beauty and Wellness Brand
Transforming Revenue with Targeted Social Media Ads
For a UK-based beauty and wellness brand that had a solid organic presence but had never ventured into paid social media advertising, Mad Social’s expertise delivered remarkable results. Our strategic campaigns during peak seasons, including Black Friday and Christmas, demonstrated the power of targeted ads in driving significant revenue growth.
£113,029
Amount Made on Ads
£7,946
Amount Spent on Ads
1430%
Percentage Return on Ads
The Problem
Untapped Potential in Social Media Advertising
Despite having a strong organic following on Facebook and Instagram, our client had never utilised paid social media ads. They aimed to leverage these platforms to boost their revenue during key sales periods but lacked the experience and strategy to execute effective ad campaigns.
The Solution
Strategic Social Media Campaigns and Continuous Optimisation
Mad Social stepped in with a targeted approach:
- Ad Campaigns for Peak Periods: We launched strategic ad campaigns during the high-impact seasons of Black Friday and Christmas, focusing on maximising visibility and conversions.
- Audience and Creative Optimisation: Through continuous testing and optimisation of ad copy, creatives, and audience segments, we fine-tuned the campaigns to enhance performance and ROI.
- Expanding Reach on TikTok: To broaden their audience, we implemented a community engagement campaign on TikTok, successfully attracting and engaging a younger demographic with cost-effective strategies.
Our holistic approach not only drove immediate sales but also established a foundation for sustained growth and enhanced brand presence in the competitive beauty and wellness market.
The Results
Record-Breaking Revenue Growth and Community Engagement
- Initial Success: Generated £37,000 in revenue within the first three months with a 13.5 ROAS.
- Sustained Growth: Achieved a total revenue of £113,029.59 over seven months, with a 14.2 ROAS.
- Community Expansion: Launched a TikTok campaign that gained 2,404 new followers and 6.5K likes at a CPR of £0.44.