UK Clothing Company
Driving Exceptional Revenue Growth in eCommerce
Mad Social partnered with a prominent UK Clothing Company to elevate its online sales through strategic paid advertising. Over three years, our focused efforts and expertise propelled their revenue and positioned them among the top tiers in their industry.
£1.14M
Amount Made on Ads
£28,343
Amount Spent on Ads
4930%
Percentage Return on Ads
The Problem
Underutilized Potential in Digital Advertising
The client had a solid foundation but sought to significantly boost their revenue and ROAS through more effective use of digital advertising. Despite steady performance, they needed a strategy to maximise their ad spend and drive higher conversions.
The Solution
Targeted Campaigns and Continuous Optimization
Mad Social implemented a comprehensive strategy focused on:
- Prioritizing High-Converting Products: We began by identifying and promoting the client’s top-performing products, ads, and keywords, using this data to inform our campaigns.
- Crafting New Campaigns and Strategies: Leveraging the insights gained, we developed new advertising campaigns, experimenting with different approaches to find the most effective strategies.
- Implementing Target CPAs and ROAS: We set and continuously adjusted target Cost Per Acquisition (CPA) and ROAS to optimize campaign performance.
- Refining for Sustainable Growth: Ongoing analysis and adjustments ensured the campaigns remained effective and adaptable, driving sustained growth and high returns.
We significantly enhanced the client’s advertising performance through these targeted and data-driven approaches. This resulted in impressive revenue growth and a strong market position.
The Results
Remarkable Revenue Increase and Conversion Rates
- Revenue Growth: Increased Google Ads revenue from £864K to £1.4M.
- High Conversion Rate: Achieved an impressive conversion rate of 21%.
- Optimized Ad Spend: Managed a 26% increase in ad spend from £22.5K to £28.3K, delivering substantial returns.