UK-Based Camping and Outdoor Gear Brand
Exceptional Revenue Growth For Camping and Outdoor Gear Brand
Mad Social partnered with a well-established UK camping and outdoor gear brand to enhance their online sales and successfully penetrate the competitive US market. Through targeted and optimised social media advertising, we significantly increased their revenue and Return on Ad Spend (ROAS) in both the UK/ROI and the US markets.
£1.8M
Amount Made on Ads
£52,005
Amount Spent on Ads
2271%
Percentage Return on Ads
The Problem
Inefficient Targeting and Limited Market Reach
The client’s previous campaigns were hindered by inefficient audience targeting and an underdeveloped strategy for market expansion into the USA. Their ads combined the UK and Ireland into a single ad set, leading to suboptimal performance and missed opportunities in the distinct US market.
The Solution
Refined Targeting and Strategic Expansion
Mad Social implemented a comprehensive strategy to address these challenges:
1. Optimising Audience Targeting
We conducted a detailed analysis of the client’s existing campaigns and identified the need to test different interests, age parameters, and geographical separations. This included targeting UK and Ireland separately to cater to their unique market dynamics.
2. Content and Graphic Support:
Collaborating closely with the client, we provided support in acquiring compelling ad content and enhancing visual elements to align with their brand identity and market appeal.
3. Expanding into the US Market:
To break into the US market, we focused on states with high interest in camping and outdoor activities, such as Colorado, Texas, and California. We launched targeted campaigns in these states, leveraging localised insights and gradually expanding our reach based on the success of our initial efforts.
4. Continuous Campaign Optimisation:
By continuously monitoring and refining our strategies, we were able to significantly improve ROAS and drive sustained growth in both the UK/ROI and US markets.
This tailored approach enabled the client to capitalise on their existing strengths while successfully expanding into a new and lucrative market.
The Results
Impressive Revenue and Market Expansion
- UK/ROI Market Success: Achieved £1.8M in revenue with a 22.1 ROAS.
- US Market Entry: Generated £65.9K in revenue with a 12.4 ROAS, establishing a strong foothold in the US market.
- Overall Growth: Enhanced brand presence and sales performance across both markets.