Mens Clothing Company
Boosting Revenue and Optimizing PPC for Online Growth
Mad Social partnered with a men’s clothing company to enhance their revenue and return on ad spend (ROAS) through strategic PPC campaigns. Our efforts in both Meta and Google Ads led to significant improvements and remarkable results over six months.
£103,000
Amount Made on Ads
£11,175
Amount Spent on Ads
1080%
Percentage Return on Ads
The Problem
Underutilized Advertising Channels
This men’s clothing company had experience with Meta ads but had never ventured into Google Ads. They sought to expand their reach and improve their online sales but lacked the expertise to set up and optimize Google Ads effectively.
The Solution
Comprehensive PPC Strategy and Optimization
Mad Social implemented a detailed approach to address these challenges:
- Meta Ads Campaigns:
- Continued optimizing Meta ads to promote the client’s products, maintaining a strong performance on this platform.
- Google Ads Setup and Optimization:
- Established and optimized the client’s Google Ads account, focusing on achieving optimal performance over a few months.
- Achieved a 4X ROAS within the first three months, with further improvements leading to a decrease in Cost per Result (CPR) and an increase in ROAS by the sixth month.
- Targeted Google Shopping and Search Ads:
- Utilised Google Shopping and Search ads to identify and reach the client’s target audience more effectively.
- Implemented target Cost per Acquisition (CPA) and ROAS techniques to enhance campaign performance and ensure sustained success.
Through these strategies, we significantly boosted the client’s revenue and optimized their PPC campaigns for continued growth and profitability.
The Results
Outstanding Revenue Growth and Improved ROAS
- Total Revenue: Achieved €103K in revenue.
- ROAS: Attained a 1080% ROAS.