£113K Made From £8K Ad Spend With a 14.3 ROAS

This female-founded beauty and wellness brand had successfully cultivated a strong organic following on Instagram and Facebook, yet their significant paid advertising potential remained entirely untapped.

The founder aimed to leverage high-impact sales periods to drive revenue but lacked the time, specialised strategy, and execution capabilities required to launch and manage paid ad campaigns successfully.

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£8K

Ad Spend

£113K

Revenue Generated

14.3

ROAS

£37K

In First 3 Months

The Solution

We Built and Managed Campaigns Designed to Convert Without Sacrificing Brand Feel

Seasonal Campaign Strategy

  • Planned and launched Black Friday and Christmas campaigns
  • Focused on conversion-led creative and timely offers

Ad Strategy & Ongoing Optimisation

  • Tested multiple messaging angles, visuals, and audience segments
  • Optimised campaigns weekly to improve ROAS

Landing Page Testing

  • Launched a low-cost TikTok campaign to engage Gen Z
  • Created brand-aligned content that prioritised awareness over sales
  • Laid the foundations for a future community of younger women

Let’s Build a Marketing System That Actually Works for You

If you’re tired of wasting time, money, and energy on strategies that don’t convert we can help.
Book your free strategy call to get personalised advice, no pressure, and a clear plan that fits your brand and your goals.

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