UK-Based eCommerce Jewellery Brand
Driving Significant Growth for a UK-Based Jewelry Brand
Discover how Mad Social’s strategic social media campaigns and email marketing propelled a UK-based eCommerce jewellery brand to substantial revenue growth and increased customer engagement.
£115K
Amount Made on Ads
£15,540
Amount Spent on Ads
740%
Percentage Return on Ads
The Problem
Struggling to attract new customers
The client, a UK-based eCommerce jewellery brand, initially experienced a surge in sales from the owner’s social media following. However, sales and traffic soon plateaued, and the brand struggled to attract new customers and sustain growth.
The Solution
Strategic Social Media Campaigns and Email Marketing
Mad Social stepped in with a targeted approach:
- Brand Understanding: We identified the brand’s core values and developed key messaging to resonate with the target audience.
- Engaging Content: Crafted engaging content and continuously tested new ideas to keep the audience engaged.
- Optimization: Refined ad copy, creatives, and audience segments through continuous testing to enhance campaign performance and ROI.
- Email Marketing: Set up automated email flows using Klaviyo to retain customers and upsell products while also running customer campaigns to promote sales and highlight products.
The Results
Revenue Growth & Customer Retention
- Initial Success: Within the first three months (August 2023 – October 2023), the client generated over £28K with a ROAS of 8.5 through social media advertising alone.
- Sustained Growth: From August 2023 to June 2024, the client achieved £115K with a ROAS of 7.4 through social media advertising.
- Email Marketing: Our email flows generated £41,997 in revenue since August 2023, with monthly campaigns adding another £81,611 in revenue.Total Revenue: Our marketing efforts brought in a total of £227.9K since August 2023.