If you are an eCommerce business, you might have Google and social media ads already running. But some companies are wondering if email marketing is worth it. The answer is easy – YES, email marketing should be a part of your overall digital marketing strategy.

Today we will discuss why email marketing is not dead, the benefits eCommerce business can gain from it, and aspects of email marketing your business should be utilising.

1. List Building

One of the most significant advantages of email marketing is once you capture someone’s email (in a GDPR-approved way), that email is now a part of your list forever or until that person unsubscribes.

This means no matter the scope of new privacy laws that currently affect Google & social media platforms, you have a secure way of reaching out to your audience.

You can personalise messaging and content by segmenting these lists. This is the process of dividing your subscriber list into groups based on common characteristics.

For example, if you were an online clothing store, you could separate people into male and female lists, interests or demographic information.

2. Automation Flows

Automation flows are KEY for eCommerce. You can use triggers and workflows to automatically send messages to consumers after they take a specific action on your website.

For example, if someone visits your website and adds items to their chart but then abandons it without purchasing. With email automation, you can make sure that this user receives an email shortly after they abandoned their cart with the items they had in their cart.

Email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.

Mammoth has seen great success with automation flow for their clients, with abandoned cart flows having, on average, a 30-47% open rate.

3. Maintain Loyalty

When it comes to customer retention, having a customer loyalty or rewards program in place can help. 83% of consumers said that the presence of a loyalty program encourages them to continue doing business with their favourite brands.

Send exclusive offers to your email list, inform them of sales and promotions or give them prior access to sales!

4. Email Marketing Is Cost-Effective

Email marketing is one of the most cost-effective digital marketing strategies that you can utilise to acquire and engage your target audience.

Costs you will encounter are software prices – which will depend on the size of your customer list – and if you are hiring someone to design and manage your campaigns. 

Otherwise, costs are relatively minimal compared to buying ad space on Google and social media platforms. 

Email marketing also provides a high return on investment (ROI). According to Campaign Monitor, every £1 spent on email marketing typically generates about £38 in ROI.

Studies show that loyal customers spend a significant 67% more on products and services than new customers. So, even though your most loyal customers might only make up 20% of your audience, they provide up to 80% of the revenue. 

Email marketing is essential for online businesses. Email marketing lets you directly connect, communicate with your customers, and establish long-lasting relationships.

If you are interested in email marketing, schedule a 15-minute call with our team, and we can discuss how email marketing could help grow your business!