The Blog
E-commerce marketing tips & strategies
Practical marketing advice for e-commerce brands that want to grow without the guesswork. No fluff. No jargon.
How to Get 30-40% of Your Revenue From Email (Without Spamming Your List)
The best e-commerce brands generate a third of their revenue from email. Here's how to build a Klaviyo strategy that drives serious revenue without annoying your subscribers.
How to Write a Welcome Email Sequence That Actually Converts
Your welcome series is the highest-leverage email flow you'll ever build. Here's exactly how to structure it, what to say in each email, and the mistakes that kill conversions.
The 7 Klaviyo Flows Every E-commerce Store Needs
The essential automated email flows that turn browsers into buyers and one-time customers into loyal fans. What to build, when to send, and what to actually say.
Retargeting for Shopify: How to Bring Back the 97% Who Didn't Buy
Most visitors leave your Shopify store without buying. Here's how to use retargeting ads to bring them back — with the right message, at the right time, on the right platform.
Facebook Ads vs TikTok Ads for E-commerce: Which Platform Should You Start With?
Comparing Meta and TikTok ads for e-commerce brands. Where to spend your budget first, what works on each platform, and how to decide based on your product and audience.
How Much Should You Spend on Meta Ads? A Budget Guide for E-commerce
A realistic guide to Meta ad budgets for e-commerce brands. How much to start with, how to allocate it, and when to scale — with no fluff or guesswork.
How to Structure Meta Ads for Your E-commerce Store
A practical guide to building Meta ad campaigns that actually convert. Prospecting, retargeting, and retention — structured as one system, not three disconnected campaigns.
How to Build a Full-Funnel Marketing Strategy for E-commerce
Stop treating social ads, email, and your website as separate things. Here's how to build one integrated marketing system that turns strangers into loyal customers.
How to Choose a Marketing Agency for Your E-commerce Brand
A practical checklist for finding a marketing agency you can actually trust. Red flags to watch for, questions to ask, and what good looks like — from someone who's seen it all.
5 Signs Your Marketing Agency Isn't Working (And What to Do About It)
How to tell if your marketing agency is actually delivering results — or just delivering reports. The warning signs, the honest conversations to have, and when it's time to move on.
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