Social Advertising
Social ads that actually grow your e-commerce brand
Facebook, Instagram, TikTok, and Pinterest ads, built as a full-funnel system. Monitored daily and managed by the same person from day one.
The problem
Your ad spend deserves better
You know social ads work for e-commerce. The platform isn't the problem. It's how most agencies manage them. Set-and-forget campaigns, generic audiences, and a monthly PDF that raises more questions than it answers.
Your team's stretched
Marketing is being handled, but it's someone's side task. Squeezed in between everything else, it never gets the dedicated focus it needs to move the needle.
You can't see clear results
The numbers don't add up, or nobody can explain them in plain English. You're spending money but you're not confident it's being spent well.
Results are inconsistent
Some months are great, others are crickets. Nobody can tell you why, and the response is always "trust the process."
Our approach
Full-funnel ads, managed daily
We don't just "run ads." We build a full-funnel system: prospecting to bring in new customers, retargeting to bring back the ones who browsed but didn't buy, and retention campaigns that turn one-time buyers into repeat customers.
Every campaign is monitored daily. Not once a week. Not once a month. Daily. Because your ad spend matters too much for anything less.
Madison manages your campaigns personally. The same person from your first call to your hundredth. No juniors, no account managers, no handoffs.
- We're in your ad accounts every day, not once a week
- We cap clients at 10–15 so your brand gets real attention
- Slack channel from day one for quick decisions
- We build a brand bible from your onboarding call
What's included
Everything you need for paid social that works
Case Studies
Real results from real brands
Array Aesthetics
Beauty & Aesthetics"Madison feels like another member of staff. She's so organised, so on top of everything. It's like having a marketing department without the overhead."
Megan Carter, FounderDr. Storm
Skincare"She doubled our turnover. And she's always so contactable, so hands-on. You don't get that with most agencies."
Dr. Judith Strom, FounderIssa Turner
Fashion"I love the reporting. I'm living for the reports. If you're looking at our stats and anything jumps out, send them through — it definitely prompts me to think about what's working."
Kara Turner, Co-FounderBetter together
Social ads are just one piece of the system
Social ads bring the right people to your brand. But what happens next matters just as much. When ads, email, and your funnel work as one system, every pound works harder.
Email Marketing
Your ads build the list. Email nurtures it, turning browsers into buyers and one-time customers into repeat purchasers.
Learn more →Shopify Optimisation
Great ads mean nothing if people drop off at checkout. We optimise your Shopify store so your traffic actually converts.
Learn more →Common questions
Social advertising FAQs
Which platforms do you advertise on?
Primarily Meta (Facebook and Instagram), plus TikTok and Pinterest where it makes sense for your brand. We'll recommend the right mix based on your audience and products.
How much should I spend on ads?
It depends on your goals and margins, but most of our e-commerce clients start with £1,500–£5,000/month in ad spend. We'll recommend a budget that makes sense for your business during the strategy phase.
How quickly will I see results?
Most clients see meaningful data within 2–4 weeks and clear trends within 6–8 weeks. We don't promise overnight results. We build systems that compound over time.
Do you create the ad content?
We handle creative direction, copywriting, and briefing. If you have a photographer or designer, we work with them. If not, we can recommend trusted partners.
What makes you different from other ad agencies?
Madison runs your campaigns personally. We cap clients at 10–15. We're in your accounts daily, not weekly. And we build a brand bible from your onboarding call so everything we produce is on-brand. Not guessing.
Are there long-term contracts?
No. We work on a rolling monthly basis. We keep clients because we deliver, not because they're locked in.
Ready?
Let's talk about your ads
Book a free discovery call. We'll look at what you're currently doing, where the opportunity is, and whether we're the right fit.