About Mad Social
The story behind Mad Social
A boutique agency built on one belief: your brand deserves someone who actually gives a damn.
How it started
I started Mad Social because I knew brands deserved better
Before Mad Social, I spent over a decade in agencies watching the same cycle. Big promises, templated strategies, junior handoffs, and brands left worse off than when they started. I knew there had to be a better way. So I built one.
Mad Social is boutique by choice. I personally handle every client's strategy, every campaign, every optimisation. The person who builds the strategy is the person who executes it. That consistency is what gets results.
How we work
Built on four promises
These aren't aspirational. They're non-negotiable. Every client, every campaign, every day.
Transparency
Full access to your accounts, data, and results. If something isn't working, we tell you first.
Partnership
We learn your products, customers, and voice. Not an arms-length vendor. A genuine extension of your team.
Accountability
Your results are our results. No vanity metrics, no blaming the algorithm. You always know where you stand.
Brand protection
No generic ads, no off-brand visuals. We treat your brand like our own, and every touchpoint matters.
Why boutique
The smallness is the point
When you work with Mad Social, you work with me. One person who knows your brand inside out, sees your data every day, and spots problems before they get expensive. Big agencies need big teams because they have hundreds of clients. I have a handful of brands I care deeply about. That's exactly how I want it.
The team
Small team. Big standards.
Mad Social is founder-led, and that's intentional. I handle all strategy, campaign management, and client communication personally. Your marketing is never delegated to someone who doesn't know your brand.
Peter works behind the scenes on operations, tech, and making sure everything runs smoothly so I can focus entirely on what matters: your growth. Together, we keep Mad Social lean, fast, and focused.
No revolving door of account managers. No "new team member" introductions every quarter. Just two people who take your business as seriously as you do.
Based in Edinburgh
Proudly Edinburgh-built
Mad Social is based in Edinburgh, Scotland. Most of our clients are spread across the UK and beyond, but Edinburgh is home. It's where the work gets done and the coffee is strong.
Trusted partners
Let's talk
Ready to work with someone who actually cares?
Book a free strategy call. No pitch, no pressure. Just an honest conversation about where your marketing stands and where it could go.