What we do

Everything your e-commerce marketing needs

Three services. One integrated system. Built for e-commerce brands that want sustainable, profitable growth without the agency runaround.

Service 01

Social Advertising

Facebook and Instagram ads are still one of the most cost-effective channels for e-commerce. The problem isn't the platform. It's how most agencies use it.

We don't just "run ads." We build a full-funnel system: prospecting to bring in new customers, retargeting to bring back the ones who browsed but didn't buy, and retention campaigns that turn one-time buyers into repeat customers.

Every campaign is monitored daily. Not once a week. Not once a month. Daily. Because your ad spend matters too much for anything less.

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Zhadere paid social ad featuring blue silk dress ReWritten paid social ad featuring bridesmaids in red dresses

Service 02

Email Marketing

Your email list is the most valuable asset your brand owns. Not your Instagram followers. Not your TikTok views. Your email list.

We build and manage your entire Klaviyo ecosystem. The automated flows that work while you sleep, and the campaigns that drive revenue when you need it. Welcome series, abandoned cart, post-purchase, win-back. Every touchpoint designed to feel personal, not spammy.

Segmentation means the right message hits the right person at the right time. And every pound of revenue is tracked, so you always know exactly what email is doing for your bottom line.

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Service 03

Shopify Optimisation

Great ads and great emails mean nothing if your Shopify store doesn't convert. Your store is where the sale actually happens, and small fixes make a big difference.

We audit the entire customer journey on your Shopify store. Product pages, collection pages, checkout flow, and post-purchase experience. We find the gaps costing you sales. Where are people dropping off? What's causing friction?

This is where small changes create big results. A better product page. A smoother checkout. A smarter upsell. It all adds up.

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Sproot Baby Shopify landing page designed and optimised by Mad Social

The system

One integrated system, not three separate services

Most agencies treat social ads, email, and your website as separate things. Different teams, different strategies, different goals. That's why results feel disconnected.

We build one system with one strategy. Every piece talks to every other piece. Your ads feed your email list. Your emails drive purchases. Your funnel connects it all. And one person oversees the whole thing.

Attract

Social ads bring your ideal customers to your brand

Nurture

Email flows build trust and move them towards a purchase

Convert

An optimised funnel turns browsers into buyers

Retain

Email keeps them coming back, turning one purchase into many

Madison Potter working on client campaigns at her laptop

Working with us

One partner. Full transparency. Real results.

When you work with Mad Social, you work with Madison. Not a junior. Not a rotating account manager. Not someone who's never looked at your store.

You get Slack access, weekly updates, and monthly strategy calls. You'll always know what's happening with your marketing, why decisions are being made, and where your money is going.

No long-term contracts. No vanity metrics. No "trust the process" without showing you the process. Just honest, hands-on marketing that actually grows your brand. See the results we've delivered.

Get in Touch

Ready?

Let's talk about your brand

Book a free strategy call. No pitch, no pressure. Just an honest conversation about where your marketing stands and where it could go.