Email Marketing
Klaviyo email marketing that drives real revenue
Automated flows, targeted campaigns, and smart segmentation, all managed in Klaviyo. Because your email list is the most valuable asset your brand owns.
The problem
Your email list is being wasted
You have the list. You might even send the odd campaign. But there's no system behind it. No flows running while you sleep, no segmentation, no real strategy. It's revenue sitting on the table.
No time for email
Your team's already stretched. Email gets pushed down the list because there's always something more urgent. But every week without proper flows is money left on the table.
Sending without a strategy
You send campaigns when you remember, to everyone on the list. No segmentation, no testing, no idea what's actually driving revenue versus what's just noise.
Can't measure what email does
Open rates look fine but you can't tie email to actual revenue. Is it worth the effort? You genuinely don't know, and that makes it hard to justify investing more.
Our approach
Your entire Klaviyo ecosystem, managed
We build and manage your entire Klaviyo setup. The automated flows that work while you sleep, and the campaigns that drive revenue when you need it.
Welcome series, abandoned cart, post-purchase, win-back. Every touchpoint designed to feel personal, not spammy. Segmentation means the right message hits the right person at the right time.
Peter manages your email marketing directly. You'll talk to him about strategy, see the results in real time, and always know exactly what email is doing for your bottom line.
- Every pound of email revenue tracked and attributed
- Flows running 24/7, even when you're not
- Segmentation that makes every send feel personal
- Monthly campaign calendar planned around your business
What's included
A complete email marketing system
Case Studies
Real results from real brands
Array Aesthetics
Beauty & Aesthetics"Madison feels like another member of staff. She's so organised, so on top of everything. It's like having a marketing department without the overhead."
Megan Carter, FounderDr. Storm
Skincare"She doubled our turnover. And she's always so contactable, so hands-on. You don't get that with most agencies."
Dr. Judith Strom, FounderBetter together
Email works hardest when everything's connected
Social ads build your list. Email nurtures it. And a well-optimised funnel converts at every stage. When all three work as one system, every channel amplifies the others.
Social Advertising
The best email list in the world means nothing if it's not growing. Social ads bring in the right people so email can do its job.
Learn more →Shopify Optimisation
Email drives clicks. Your Shopify store needs to convert them. We make sure the product pages and checkout actually finish what email started.
Learn more →Common questions
Email marketing FAQs
Do you only work with Klaviyo?
Klaviyo is our platform of choice for e-commerce because of its deep Shopify integration and revenue tracking. If you're on another platform, we can migrate you across as part of the setup.
How much revenue should email generate?
For a well-optimised e-commerce brand, email should drive 30–40% of total revenue. If you're below that, there's significant opportunity being missed.
What's the difference between flows and campaigns?
Flows are automated. They trigger based on customer behaviour (abandoned cart, post-purchase, etc.) and run 24/7. Campaigns are one-off sends like product launches, promotions, or seasonal content. You need both.
Will the emails sound like my brand?
Yes. We build a brand bible from your onboarding call and use your brand's voice in everything we write. You'll approve the tone and templates before anything goes out.
I already have some flows set up. Can you improve them?
Absolutely. We start with a full audit of your existing Klaviyo setup: what's working, what's missing, and what needs fixing. No ripping everything out for the sake of it.
How do you report on email performance?
Revenue attribution is tracked directly in Klaviyo. You'll see exactly how much each flow and campaign generates. We report weekly and review strategy monthly.
Ready?
Let's make your email list work for you
Book a free discovery call. We'll look at your current Klaviyo setup, identify what's missing, and show you where the revenue opportunity is.