The Challenge
Array Aesthetics had worked with freelancers and agencies before, but the experience was always the same. Great pitch, then handoff to juniors who didn’t understand the brand.
They needed someone who would embed into the team, not send monthly PDFs from the outside. Someone who understood the product range, the audience, and the brand voice well enough to run campaigns without constant hand-holding.
The previous setup was fragmented. One freelancer for ads, another for email, nobody talking to each other. Revenue was growing slowly but there was no joined-up strategy connecting acquisition to retention.
Our Approach
Full integration from day one. Madison joined team meetings, learned the product range inside out, and built campaigns that actually reflected Array’s voice and values.
Social Advertising: Rebuilt the Meta ad account from scratch. New audience strategy targeting the right demographics at each funnel stage. Prospecting for new customers, retargeting for browsers, retention for existing buyers. Creative designed to match the brand’s premium aesthetic, not generic template ads.
Email Marketing: Migrated to Klaviyo and built out the full flow ecosystem. Welcome series, abandoned cart, post-purchase, win-back, and VIP. Every email written in Array’s brand voice. Segmented campaigns hitting the right customers at the right time.
The System: Ads and email working as one connected system. New customers acquired through Meta, nurtured through email, and brought back for repeat purchases. All managed daily by the same two people.
The Result
Revenue up 168%. Not a one-month spike. Sustained, compounding growth built on a system that keeps working.
Email now contributes over 38% of total revenue through automated flows that run while the team sleeps. Meta campaigns consistently delivering 4.2x ROAS.
Here’s the bit that matters most though: Megan has a marketing partner she trusts completely. No chasing deliverables, no explaining the brand from scratch every month. Just consistent, transparent growth with direct access to the people running her campaigns.