From polished lookbook to 5.6x ROAS — without losing the luxury.

A luxury fashion brand with a clear aesthetic and no idea how to translate it into Meta ads. Nine months of creative strategy and structured ad management later, they hit 5.6x ROAS and 101 purchases at a £315 average order value.

Social Advertising
5.6x Peak ROAS
£315 Avg order value
46% CPA improvement
101 Purchases

Kara Turner, Co-Founder

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What we did

The full service breakdown

Social Advertising

Issa Turner is a high fashion, luxury brand. Their visual identity is sharp and considered. The problem was their ad content reflected that — polished editorial imagery that performs well on a magazine page and dies on a Meta feed. We worked closely with them on creative briefings and direction, helping them produce content that felt authentic and off-the-cuff while still presenting the brand as the luxury label it is. That shift in creative approach changed everything. CPA dropped 46% from September to December 2025. Purchases climbed. And at a £315 average order value, every one of those 101 purchases matters.

5.6x Peak ROAS
£315 Average order value
46% CPA improvement
101 Purchases driven
Ad creative
Ad creative

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